Supernow Unlimited
We launched Supernow Unlimited as a flexible subscription to live, interactive kids classes. The goal was to offer a financially accessible and flexible option for families who needed to fill the gaps in their virtual or hybrid school days with fun and educational classes. We launched at $18/month for unlimited drop-in classes.
We revamped the brand with a new look and feel and built a tech platform to make booking easier and more secure.
I led our content team in launching hundreds of new virtual classes and shows and managed our network of Super Show creators who developed content under the Supernow umbrella. We invested in building the Supernow world and universe of characters to create an immersive escape for kids.
Through the spring and summer of 2021 we grew over 20% MoM, launched a partnership show with Legomasters on FOX, and raised a seed round of $4mm from funds including First Round Capital and Slow Ventures.