Hey, I’m Lyndsey
I’ve built my career around bringing products and experiences to market that transform how people live, connect and create. I’ve founded consumer businesses, built products and brands from the ground up, and led go-to-market at rapidly scaling tech companies.
I help early stage AI and tech companies understand their customers, sharpen their positioning and turn complex products into compelling stories. I help bring those stories to life through brands and launches that drive adoption and revenue.
I love challenging problems and would love to hear about yours.
I can help you…
Find your strongest place in the market
CUSTOMER INSIGHTS & POSITIONING
I can help you understand your customers, identify your target personas and prioritize the most compelling use cases and messaging to convert your targets.
Give people a reason to care about your product
BRAND STRATEGY & STORYTELLING
I turn your product’s value into a distinctive brand and story that people connect with. I can shape your core narrative and voice, and the messaging and creative direction to bring it to life.
Bring your product to market
GO-TO-MARKET STRATEGY & LAUNCHES
I build the strategy and lead the cross-functional work to get your product into the hands and minds of your target customers.
How we can work together
Focused projects: A discrete piece of work like defining positioning, brand or a GTM challenge, focused on a set of deliverables
Embedded fractional leadership: Ongoing senior support to set priorities, connect product and marketing, and guide execution.
Founder advisory: I serve as a strategic partner for key decisions, feedback and direction
Let’s Chat!
