Here/Now (fka Perchance)

Here/Now was a human connection company - on a mission to spark authentic romantic relationships through IRL and virtual events. Singles applied to attend the events and were curated into groups for optimal compatibility based on values and interests.

I designed the events to facilitate true connection, and avoid common crutches that prevented conversations from going deep. Guests were required to check their phones at the door and avoid talking about their professions. Instead, we provided fun tarot-inspired prompt cards, sponsored wine and snacks and facilitated movement around the room so guests got to meet everyone. At the end of each event, guests were texted a survey where they could indicate interest in any of the other guests (either friendly or romantic). If the feelings were mutual, we automatically connected them via text message and the couple could take it from there. 

Over the 9 months that we ran the company, we grew our waitlist to almost 4,000 customers and ran over 60 live dating events and a dozen virtual ones while maintaining an NPS of 70. We hosted many events in partnership with comedians, authors and sex therapists and partnered with local brands and venues in NYC and LA to draw traffic to their spaces and audiences to their brands. We were featured in press from the New York Times, Bestlife, Glamour Magazine, Elite Daily and Sexology with Shan Boodram. We were also commissioned to run the official dating event of the 2019 Summit LA conference.