Supernow Adventure Club

We launched Adventure Club in January 2022 as a “learning adventure in a box” that leveraged video content and hands-on projects to immerse kids deeply in learning and play. The experience was built to engage kids through multimedia - digital and physical. Kids would become characters within the story, first watching episodic videos and then completing hands on projects to move the story forward. Each adventure culminated in a new badge earned.

I led the content and brand development for Adventure Club - defining the ideal kid and parent experience based on research from customers and prospects. I managed a writers’ room of 7 writers for the development of each learning adventure and served as executive producer for each video miniseries. I managed the project design of the activities attached to each adventure and the physical/visual design of the Adventure Box itself.

In 5 months we developed the and launched 5 month-long episodic video series including 50+ videos, designed the curriculum and activities for kids project boxes, spun up a physical box fulfillment business, and developed a brand new tech platform for the experience.